How can I upgrade my seat on Southwest?

To upgrade your seat on Southwest, you need to purchase an upgraded boarding position at the gate or ticket counter. Prices vary based on demand, but range from $30-$50 for better boarding positions. You can also join Southwest's A-List program to receive prioritized boarding. However, Southwest does not offer traditional first-class or business-class seating upgrades. For further information about Southwest Seat Upgrade call the helpline at 1 (800) 435-9792 or 1 (888) 609-1015 (OTA-Skip Waiting). Or visit the Airlines Group Travel site.